"Heineken is always on the lookout for new ways to make its products more easily available to its customers. By partnering with Whatser, it has become easier for Heineken Extra Cold lovers to find great bars serving their favorite beer, wherever they find themselves in the Netherlands”, says Ralph Rijks, Marketing Manager at Heineken.
Michiel Verberg, co-founder of Whatser, adds: "Not only are your friends' hotspots a part of the information that make your experience of a city more personal, but also knowing where you can get your favorite brands. The partnership with Heineken is a great example of how brands can add value and be relevant to the Whatser application.”
Notes to Editors:
Whatser is a mobile application that allows users to collect their favorite spots, share them with their friends and make the city their own. Whatser users are always in the know because they receive personalized suggestions on where to go, based on their current location, preferences and trusted recommendations from their social graph. Located in Amsterdam, Whatser was created by Michiel Verberg, Pieter Saman and Arthur Langereis. Find Whatser at http://whatser.com, http://twitter.com/whatser and http://facebook.com/whatser.