Heineken Netherlands partners with Whatser

The best spots for an ice-cold beer - recommended by your friends

13 JULY 2011, AMSTERDAM
Summary
Whatser - the mobile application that allows friends to share their favorite spots - has announced a partnership with Heineken Netherlands, making it easier to find bars and restaurants that serve Heineken Extra Cold.
Heineken Extra Cold is a draft beer served at 0º Celsius, drawn from frozen taps. Users of Whatser who follow the Heineken Extra Cold collection – which currently comprises more than 1600 businesses - can now easily find the nearest bars serving ice-cold beer. What's more, a friend's recommendation for a great bar in the neighborhood will immediately let you know whether this bar serves Extra Cold.

"Heineken is always on the lookout for new ways to make its products more easily available to its customers. By partnering with Whatser, it has become easier for Heineken Extra Cold lovers to find great bars serving their favorite beer, wherever they find themselves in the Netherlands”, says Ralph Rijks, Marketing Manager at Heineken.

Michiel Verberg, co-founder of Whatser, adds: "Not only are your friends' hotspots a part of the information that make your experience of a city more personal, but also knowing where you can get your favorite brands. The partnership with Heineken is a great example of how brands can add value and be relevant to the Whatser application.”

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Notes to Editors:

  • The Heineken Extra Cold collection can be found within the promoted section of all mobile applications, by searching for Heineken Extra Cold or here: http://whatser.com/users/25443.

About Whatser:

Whatser is a mobile application that allows users to collect their favorite spots, share them with their friends and make the city their own. Whatser users are always in the know because they receive personalized suggestions on where to go, based on their current location, preferences and trusted recommendations from their social graph. Located in Amsterdam, Whatser was created by Michiel Verberg, Pieter Saman and Arthur Langereis. Find Whatser at http://whatser.com, http://twitter.com/whatser and http://facebook.com/whatser.

Quotes
"Heineken is always on the lookout for new ways to make its products more easily available to its customers. By partnering with Whatser, it has become easier for Heineken Extra Cold lovers to find great bars serving their favorite beer, wherever they find themselves in the Netherlands." Ralph Rijks, Marketing Manager at Heineken
"Not only are your friends' hotspots a part of the information that make your experience of a city more personal, but also knowing where you can get your favorite brands. The partnership with Heineken is a great example of how brands can add value and be relevant to the Whatser application" Michiel Verberg, co-founder of Whatser
Images
About Whatser

Whatser is a mobile application that allows users to collect their favorite spots, share them with their friends and make the city their own. Whatser users are always in the know because they receive personalized suggestions on where to go, based on their current location, preferences and trusted recommendations from their social graph. Located in Amsterdam, Whatser was created by Michiel Verberg, Pieter Saman and Arthur Langereis. Find Whatser at http://whatser.com, http://twitter.com/whatser and http://facebook.com/whatser.

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