Whatser launches mobile marketing platform for local businesses to connect with their customers

20 APRIL 2011, AMSTERDAM
Summary
The location-based app Whatser today announced a new mobile marketing platform designed to help global brands and local businesses engage with their customers. Whatser users can collect their favorite spots, share their collections with friends and discover new places to go based on their location and the recommendations of friends they trust. From today, when a user adds a spot to their collection, they will receive relevant offers, promotions and updates from that business.
 The location-based app Whatser today announced a new mobile marketing platform designed to help global brands and local businesses engage with their customers. Whatser users can collect their favorite spots, share their collections with friends and discover new places to go based on their location and the recommendations of friends they trust. From today, when a user adds a spot to their collection, they will receive relevant offers, promotions and updates from that business. For businesses, Whatser offers a meaningful way to communicate with and reward regular customers to build loyalty, drive foot traffic and increase sales.

 

The first global brand to sign up to use the platform is G-Star RAW. Shubhankar Ray, brand director, G-Star RAW said: “Mobile marketing has evolved beyond coupons. We want to connect to our regular shoppers in a relevant way and keep them updated when new styles arrive and when we have special events in our stores. Whatser provides us with the ability to communicate with our customers in a way that is meaningful and creates value, which helps us build stronger relationships with them.”

 

Businesses that claim their spot on Whatser can immediately begin communicating with customers. They will also have access to Whatser’s advanced monitoring dashboard for tracking message history and user activity on their spot’s detail page. Whatser also plans to add the following features to the platform in the coming months:

  • Push notifications: Merchants can send updates and promotions to customers who live in their city. These messages will appear as push notifications and in the user’s activity stream.  
  • Peer-to-peer sharing: Users can share the updates they receive with their friends. Updates go viral and a merchant’s circle of regular customers grows organically.
  • QR codes: Merchants can send out specials that can be redeemed in store. Coupon redemption will be tracked within the Whatser dashboard.

Whatser Co-Founder Michiel Verberg said: “Facilitating this connection between users and their favorite local merchants benefits everyone. Users are in the know about what’s happening at the bars, restaurants, shops and other places they frequent and local merchants can keep their regulars informed and ultimately increase foot traffic by doing so. We are extremely excited about introducing this new functionality to Whatser.”

 


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Notes to Editors:

 

 

 

  • If you would like to try out Whatser, start by following co-founder Michiel Verberg, or have a look at his collection http://whatser.com/users/1.
Quotes
"“Mobile marketing has evolved beyond coupons. We want to connect to our regular shoppers in a relevant way and keep them updated when new styles arrive and when we have special events in our stores. Whatser provides us with the ability to communicate with our customers in a way that is meaningful and creates value, which helps us build stronger relationships with them.”" Shubhankar Ray, brand director, G-Star RAW
"“Facilitating this connection between users and their favorite local merchants benefits everyone. Users are in the know about what’s happening at the bars, restaurants, shops and other places they frequent and local merchants can keep their regulars informed and ultimately increase foot traffic by doing so. We are extremely excited about introducing this new functionality to Whatser.”" Michiel Verberg, co-founder, Whatser
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About Whatser

Whatser is a mobile application that allows users to collect their favorite spots, share them with their friends and make the city their own. Whatser users are always in the know because they receive personalized suggestions on where to go, based on their current location, preferences and trusted recommendations from their social graph. Located in Amsterdam, Whatser was created by Michiel Verberg, Pieter Saman and Arthur Langereis. Find Whatser at http://whatser.com, http://twitter.com/whatser and http://facebook.com/whatser.

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